Lisa Galarneau, Ph.D.​
Social Impact Research and Development
The best way to predict the future is to invent it.​
I unveil truths behind emerging marketplaces that help organizations achieve greater success. I understand how much good insight can transform entrepreneurial and creative trajectories, and I strive to uncover the best possible information from the least obvious places. With truths in hand, I also help develop strategies, tactics and communication/content development plans to guide action forward to significant change.
User and Customer Experience Research and Ethnography (Physical and Virtual)
Strategy, Marketing, Evangelism, Education, and Thought Leadership
My research specialties are qualitative and quantitative with a focus on deep and generalizable insight in cross-cultural contexts and emerging media spaces.
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I have domain expertise in the following areas:
-digital/social media
-devices/mobile
-games/virtual worlds
-online learning, training, education and e-learning
-food/beverage/CPG
-e-commerce and online shopping
-health/wellness
-travel and global landscape
-social change/entrepreneurship.
An introduction to commercial ethnography...
Design Research and Product/Service Development
I can help translate any business or organizational objectives into tangible business results and have actionable vision for designing new products, solutions and apps based on explicit and latent customer needs.
In the past I have worked in a variety of roles focused on innovating and improving user experiences, and have used a range of research and development methods and approaches to achieve those goals.
Research, design and development projects...
With over 20 years' professional experience in the digital arena, I bring an informed and mature perspective to strategy and marketing in the digital age.
I am trained in socio-cultural/digital/cyborg anthropology and ethnography (physical and virtual). My scholarly research focus is on contemporary material cultures and technology/media use. For my doctoral work I conducted a 5-year ethnography (fieldwork in 13 countries) of a massively multiplayer online game called City of Heroes, and I continue to specialize in the digital/social media space.
Content Development and Instructional Design
I have been developing websites and content since the mid-1990s.

- Blogger and webmistress at Terra Nova, a scholarly blog dealing with society, simulation and play.
- Blogger at http://www.jeffbullas.com.
- Blogger at Big Fish games.
- Historical Reenactment guide at About.com.
- Multimedia content development and video capture/editing.
- eLearning and training content development (Synapsys, Hungry Minds, The Genius Center).
- Webby award nominee for Solemates: The Century in Shoes (1999).