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PROJECTS
Research

 

Design, Brand, User and Customer Experience Research and Strategy
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Designed and ran cross-cultural research projects in a variety of verticals, including e-commerce, pharma, health/wellness, food/beverage, technology/devices, and games/virtual worlds. I've also done significant SEO and data science work.

 

Clients:

 

Microsoft

Amazon.com

Intel

SDL

Merck

Kotex

The Hartman Group

Stonyfield

Walmart

AllRecipes.com

Connect2Classes

 

Methods:

 

Field ethnography

Contextual inquiry

Virtual ethnography

Focus groups

Diary studies

Lab and remote usability

Design workshops

Design
Research and Development
Applications, Products and Services Design
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From concept through information design and wireframing, I function as a critical bridge between business/marketing and design/development teams. Also website design/development and video production for small projects.

 

Clients:

 

Microsoft - Windows Phone, Xbox
Amazon.com

Intel

Zooby's

The Genius Center

4th Revolution

The Dr. Edgar Mitchell Foundation

DemCast

SOS America 2019
 

Methods/tools:

 

Design workshops and facilitation

Requirements and specifications

Information architecture

UI design and copy-writing

Wireframing using Balsamiq, etc.

Taxonomy and nomenclature

 

Other Projects
Viral Marketing, Evangelism and Social Media Coordination/Content Development
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Development of thought leadership frameworks, conference presentations and social media communications for various clients and outlets.

Just a sample of my work. To see more or discuss possible work >>

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